city unveils new “superecycling” initiatives

think green - think BIG #fantasticdrivel

Brocklee has always been on the cutting edge of environmentally-friendly planning and programs. The city has reached a new contract agreement with waste management conglomerate “BIG” following their acquisition of the now defunct “Wastes of the West.”

“I’m very pleased with the arrangement,” the Mayor said Tuesday. “I know there was a lot of frustration with the limited recycling programs offered by Wastes of the West. With BIG we have the opportunity not only to catch up with the times, we can be seen as a model for cities of the future. That’s what Superecycling is all about.”

Superecycling involves elements of regular trash pickup, recycling, upcycling, composting, and charitable donations of used goods. BIG has chosen Brocklee businessman Mark Zeiger (and his agency, iSoar Advertising) as its Brocklee Public Relations representative. The following is Zeiger’s simple graphic explaining superecycling, and an open letter to the people of Brocklee.

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the hunt for pink october – hall of fame repost

I figured I’d better get this hall of fame repost up before October has come and gone. It’s one of my favorite pieces of drivel to ever disgrace the blogosphere. Be sure to read the disclaimer first, lest ye be offended. Unless ye be offended by the disclaimer…in which case this might not be the right blog for you.

I will add that I have not seen the pink pumpkins in the last two years (incredibly, that sentence is devoid of euphemism). Judging by their website, the group is still around—and growing much more attractive pumpkins these days. But I didn’t encounter them at the grocery store this October.

Also, the hulu video I had embedded in the original post has been taken down. It’s actually quite difficult to find some of these Celebrity Jeopardy! episodes online. I tracked down another version that (for now) seems to be working. It’s still a classic, and still worth watching if you can.

OK, enough preramble. On to the drivel. Enjoy.


originally posted november 14, 2012
The Hunt for Pink October

Join the hunt.
Buy something pink.


If you’ve read fantasticdrivel at all (or even just perused the tag cloud), you’re probably well aware of my fondness for breasts. I think they’re great. Moreover, I really like women. Especially strong-willed, capable, intelligent women—like Lady Liberte, the unofficial mascot of Therefore, I have no problem with National Breast Cancer Awareness Month: a month devoted to saving women and their breasts by raising awareness about breast cancer.

I’ll also add that, as a graphic designer and an advocate for a public awareness cause (Adams Place), I’m beyond impressed by what the Susan G. Komen Foundation et al have been able to accomplish in terms of branding (i.e. the pink ribbon).

I do feel, however, that sometimes companies go a little too far in trying to get a piece of the Pink October pie. I’m not talking about pinkwashing (yes, it’s a word; read more about it on wikipedia); I’ll give these folks the benefit of the doubt and assume that they are dedicated to the cause and not their own profit. Just because it’s for a good cause, that doesn’t make it a good idea. I think you’ll see what I mean by the time we get to pink pumpkins (below).

October is the pinkest month of the year, and it seems to be pinker each time it rolls around.

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vaya con dios, my beloved liga

the liga guadalupe

I began this missal last year but held off in case I decided to change my mind. But I’m making it official and posting my farewell to the Liga (for now…).

the guadysburg address

a tribute to the liga guadalupe

For scores in the low 300s, seven years ago our Mothers (of Grendel) brought forth on these interwebs, a new fantasy football league, conceived in liberty, and dedicated to the proposition that all teams should have an opportunity to win every week…

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signs of corruption – hall of fame repost

This Hall of Fame repost is the only onion-style post on fantasticdrivel. After this post, I decided to limit fantasticdrivel to completely real facts, often used to support completely ridiculous conclusions. “Signs of Corruption,” however, remains one of my favorite pieces of drivel to ever disgrace the blogosphere.

Just to be clear: Mark Zeiger is not a real person. I made him up—and I am rather proud of the name. The name Mark means “warlike” and Zeiger is a German surname meaning “signmaker.”

Furthermore, I believe the new garage sale signs are completely legitimate. They are still being used in 2014, and they look very nice. So, thank you to whoever made that happen. And yes, those spraypaint signs were saved and reused year after year for quite a while. Without them, there would not have been any inspiration for this post. So thank you to whoever made that happen, too.

OK, enough preramble. On to the drivel. Enjoy.


originally posted june 4, 2010
Mark Zeiger seeking answers about alleged no-bid signage deals #fantasticdrivel

Zeiger: “I didn’t sign off on this.”

signs of corruption

no-bid contracts raise eyebrows, ire

An area man is demanding answers from local government following recent allegations of no-bid deals.

Mark Zeiger is a committed family man, a devoted community member, and—until recently—the custodian of the annual neighborhood garage sale signage.

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