When it comes to car insurance ads, I have to hand it to the advertising people at Geico. I can repeat their catch-phrase from memory (“Fifteen minutes could save you fifteen percent or more on car insurance”). If you show me a talking gecko, a moron made up like a caveman, or a stack of money with googley-eyes, I think of Geico. I think the gecko is kind of cute. I think the cavemen are stupid beyond all belief. And I’m irritated by the creepy, unwavering stare of “the money [I] could be saving with Geico.” It’s like a Sesame Street version of the Eye of Sauron, whose lidless, fiery gaze scoured the face of Middle Earth. The black tower of Barad-dûr was a bit more sinister than Geico’s stack of $5 bills; but, to be fair, Peter Jackson had a bigger budget. I think.