shotgun approach: the tiki farmer and the dreamin’ demon should be friends

Most of the time, a single facebook ad catches my attention as potentially fantastic drivel.  Sometimes, multiple ads for the same thing provide the requisite irony (cf carrot and stick: paranormal).  But here, it’s the juxtaposition that is truly fantastic.  These two ads appeared as you see them now, one atop the other; a monument to the laser-precision of targeted advertising in the 21st century.

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carrot and stick: paranormal

I never saw “Paranormal Activity” but I hear it was quite a scary flick.  I read about it in my favourite magazine, Entertainment Weekly, and I had a few friends who saw it.  I was also targeted with a couple of facebook ads, each using a different method to try to get me to shell out $10 to be really scared.  Those aspiring advertisers out there will quickly recognise the classic techniques: the carrot, and the stick.

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