I never saw “Paranormal Activity” but I hear it was quite a scary flick.  I read about it in my favourite magazine, Entertainment Weekly, and I had a few friends who saw it.  I was also targeted with a couple of facebook ads, each using a different method to try to get me to shell out $10 to be really scared.  Those aspiring advertisers out there will quickly recognise the classic techniques: the carrot, and the stick.

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