[If you haven’t read part 1 of good riddance I highly recommend you do so first.]
[If you have read part 1, I assure you that this post is much shorter.]
I would like to share with you this good riddance chaser, a refreshing bit of honest advertising.
Although it lacks the sophistication of the zoo world propaganda, this ad gives you a clear picture of exactly what goes on inside this facebook zoo app.
It makes no sweeping statements or dogmatic declarations (cf. “There are no sad faces in Zoo World.”); nor does it attempt to bolster its credibility by citing some glassy-eyed ventriloquist (cf. “Just ask this laughing hyena!”). There is no nuanced pop-culture allusion here, no sentimental sleight of hand to disguise the death-dealing dystopia festering beneath the flimsy facade of friendly fauna. The most sophisticated element of this ad may well be the visual punnery in the cartoon itself, playing on the common conflation of “gorilla” with “guerilla.” Add the alliterative element of a grenade launcher (or, better still, grenade gun), and what you have is pure visual poetry.
Oh, and the irony in this chaser: when I saw this ad, I [literally] laughed out loud (cf. the fail headline of the zoo world manifesto).