Brocklee has always been on the cutting edge of environmentally-friendly planning and programs. The city has reached a new contract agreement with waste management conglomerate “BIG” following their acquisition of the now defunct “Wastes of the West.”
“I’m very pleased with the arrangement,” the Mayor said Tuesday. “I know there was a lot of frustration with the limited recycling programs offered by Wastes of the West. With BIG we have the opportunity not only to catch up with the times, we can be seen as a model for cities of the future. That’s what Superecycling is all about.”
Superecycling involves elements of regular trash pickup, recycling, upcycling, composting, and charitable donations of used goods. BIG has chosen Brocklee businessman Mark Zeiger (and his agency, iSoar Advertising) as its Brocklee Public Relations representative. The following is Zeiger’s simple graphic explaining superecycling, and an open letter to the people of Brocklee.