city unveils new “superecycling” initiatives

think green - think BIG #fantasticdrivel

Brocklee has always been on the cutting edge of environmentally-friendly planning and programs. The city has reached a new contract agreement with waste management conglomerate “BIG” following their acquisition of the now defunct “Wastes of the West.”

“I’m very pleased with the arrangement,” the Mayor said Tuesday. “I know there was a lot of frustration with the limited recycling programs offered by Wastes of the West. With BIG we have the opportunity not only to catch up with the times, we can be seen as a model for cities of the future. That’s what Superecycling is all about.”

Superecycling involves elements of regular trash pickup, recycling, upcycling, composting, and charitable donations of used goods. BIG has chosen Brocklee businessman Mark Zeiger (and his agency, iSoar Advertising) as its Brocklee Public Relations representative. The following is Zeiger’s simple graphic explaining superecycling, and an open letter to the people of Brocklee.

Superecycling™ Brocklee

superecycling explained #fantasticdrivel

Welcome to an exciting new era, my fellow Brockleans! I am humbled and honored to present to you Superecycling™—the next BIG thing for our little city.

Greenwill™ towards all

Half of the households in Brocklee fall below our median household income. It’s time for that to change.

Charitable donations of used goods is the quickest route between the “haves” and the “have-nots.” People tend to donate clothing pretty regularly, but other items (furniture, appliances, and kitchen tools) often get thrown out with the garbage. It makes sense; after all, these items can be a real hassle to load up and transport to a donation center. That’s where Superecycling™ comes in. BIG already has the transportation infrastructure in place to pick up your trash and recyclables…so why not your donated goods? Simply leave your donated goods out with your trash and your friendly waste-management professionals will collect them and bring them to the Superecycling™ Center. If any of that stuff has life left in it, we’ll clean it up and sell it in the Greenwill™ Store. With no additional effort on your part, you will be making a difference in the lives of those less-fortunate, turning sad little have-nots into happy haves, one donation at a time.

eat your Greenfill™ and fight the war on hunger

Which brings me to the issue of food insecurity, which affects 1 in 6 Americans. One in six Americans worries about where their next meal is coming from. But in Brocklee, that number is closer to 1 in 7 or 8. Historically, we know people tend to ignore this kind of thing until it gets into the double digits. But why wait until we get to 1 in 10 or 1 in 11? Superecycling™ can help reverse this trend long before we get to that point.

The answer is Biointensive MicroFarming. Think of them as victory gardens in the war on hunger. Don’t have enough food? Grow it yourself!

Grow Your Own MicroFarm poster #fantasticdrivel

Frankly, the main reason people shy away from Biointensive Agriculture is the restrictive 60/30/10 ratio: 60% Carbon-Rich Crops (for compost production), 30% Calorie-Rich Crops (for food), and 10% Income Crops (for sale). Who wants to toil in the dirt and then turn around and throw 60% of their work on the compost heap? Well now you don’t have to.

Unlike traditional waste management strategies, Superecycling™ doesn’t use a landfill. We use a Greenfill™: huge beds of precisely engineered biodegradable materials that produce vast quantities of compost and fertilizer, which is then redistributed to the MicroFarming community. Without the need to produce their own compost from Carbon-Rich Crops, these happy MicroFarmers can plant as many Calorie-Rich Crops as they like! Not to mention the potential Income Crops they can turn around and sell, enabling these simple folks to enjoy some of the finer things in life.

NextGen EcoStorage™

BIG is also the industry leader in innovative waste management technologies. If we can’t recycle it, can’t Greenwill™ it, and can’t Greenfill™ it, we will safely store it with NextGen EcoStorage™ until it can be properly greencycled. Unlike traditional waste management “dump it and leave it” strategies, NextGen EcoStorage™ is all about safe, short-term storage of waste.

the BIG picture is a better tomorrow

Our competitors have criticized the price tag on the new initiatives. These costs are inevitable as we make improvements to infrastructure, our fleet of vehicles, our Superecycling™ facility, and extensive coordination with law enforcement. Although the Superecycling™ initiatives will increase the cost of living, they will also increase the value of living. And we place a very high value on life in Brocklee. It only stands to reason that something of high value has a higher cost. It’s simple economics.

Think green. Think BIG.

—Mark Zeiger and the fine folks at BIG

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